讲座题目：The Impact of Geographical Mobility on the Impulsive Usage of Mobile Apps: A Self-Regulatory Resources Perspective
讲座摘要：Despite that mobile apps are widely downloaded and that consumers’ usage of mobile apps provides a promising chance for app firms to gain revenues, existing research pays limited attention to the usage differences among various mobile apps and antecedents related to the ubiquity of the mobile Internet that drive the usage of mobile apps after the download. Drawing on a perspective of self-regulatory resources, this paper predicts that geographical mobility of mobile users will lead to the self-regulatory failure of increasing their impulsive usage of mobile apps. Using observations from a sample of 84430 mobile users of a large mobile communication company in China over a whole month, this study finds that mobile users’ geographical mobility renders more impulsive usage of mobile apps, which is demonstrated by a higher likelihood to use game apps but not reading apps. The self-regulatory failure account is manifested by the evidence that the impact of geographical mobility on the impulsive usage of mobile apps is more (less) prominent on weekdays (on weekends) because users are more likely to be extrinsically (autonomously) motivated to engage in daily movement activities on weekdays (on weekends), and thus, feel a higher (lower) level of self-regulatory resources depletion.
讲座地点：经济管理学院 B403
讲座时间：2021年6月30日 10:00——11:30
主持人：营销科学系副主任 王殿文副教授
讲座人简介：胡洋红，英国阿伯丁大学商学院助理教授，香港浸会大学博士，武汉大学硕士。研究领域是，基于各种资源理论和制度理论，探讨个人和企业如何获取和整合资源来提升绩效。目前已经在国际权威期刊发表多篇文章，其中发表了三篇英国商学院期刊列表三星文章(ABS3)和两篇二星文章(ABS2)，分别是Journal of Cross-Cultural Psychology, International Journal of Human Resource Management, Business Strategy and the Environment, Journal of Services Marketing和Management Decision。担任EuropeanManagement Journal的编委会成员和学术期刊审稿人，以及担任英国管理学年会 (BAM) 国际管理/国际商务组委员会的宣传员。多次参加管理学领域知名的学术会议，并且担任会议审稿人，比如Academy of Management (AOM), British Academy of Management (BAM), Asia Academy of Management (AAOM), International Association of Chinese Management Research (IACMR) 等。
工商管理学科
营销科学系
