PUBLICATIONS

Journal Articles

1. Wang Y, Chang Y. What you are confident of determines your choices in context: Confidence in yourself versus in your ability[J]. Journal of Behavioral Decision Making, 2019, 32(4): 375-387.

2. Liu, R., Ding, Z., Wang, Y., Jiang, X., Jiang, X., Sun, W., ... & Liu, M. (2021). The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness. Journal of Cleaner Production, 288, 116-125.

3. Ding, Z., Sun, J., Wang, Y., Jiang, X., Liu, R., Sun, W., ... & Liu, M. (2021). Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness: the moderating effect of psychological ownership. Resources, Conservation and Recycling, 168-174.

4. Wang, Y. W., Chang, Y. P. (2018). How Self-confidence Affects Assortment Decisions: Differences Between Confidence in Ability and in Self. Social Behavior and Personality: an international journal, 46 (10).

5. Zhu, D. H., Wang, Y. W*., & Chang, Y. P. (2018). The influence of online cross-recommendation on consumers’ instant cross-buying intention: The moderating role of decision-making difficulty. Internet Research, 28(3), 604-622.

Projects

Attack or retreat? Research on triggering mechanism, spillover effect and coping strategies of online consumers' digital territorial behavior. National Natural Science Foundation of China (No. 72102223), 30w, 2022-2024, under research.